Musings, aphorisms & polemics about the ugly reality of consumer product innovation, in particular in large corporations.
PART THREE of this trilogy investigates how keep innovation running successfully through from initial business need through to a meaningful launch. Bonus sections include an innovation bulls**t glossary and tips for surviving an economic crisis.
This trilogy of books is my attempt at understanding why so many innovations fail, why that is often wholly unnecessary and what may help tilt the balance more favourably.
ABOUT THE AUTHOR
Costas Papaikonomou is one of the founders of Happen Group, one of the leading creative innovation agencies of the 21st century. A career in innovation – studying, dreaming, creating, researching and realizing new products. It’s been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he’s quite grumpy.