Business insights for the Meme Age.
ABOUT THE AUTHOR
Costas Papaikonomou is one of the founders of Happen Group, created +$5Bn client value, now part of Accenture. Tweets/books abt ugly reality of innovating in crowded markets. A career in innovation – studying, dreaming, creating, researching and realizing new products. It’s been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he’s quite grumpy.
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