Musings, aphorisms & polemics about the ugly reality of consumer product innovation, in particular in large corporations.
PART TWO of this trilogy investigates the different types of innovation, and in particular how the different levels of impact one desires in a marketplace are mirrored by impact on the business itself. In a nutshell: innovation hurts. But seeing through the pain and reward might just be within reach.
This trilogy of books is my attempt at understanding why so many innovations fail, why that is often wholly unnecessary and what may help tilt the balance more favourably.
ABOUT THE AUTHOR
Costas Papaikonomou is one of the founders of Happen Group, one of the leading creative innovation agencies of the 21st century. A career in innovation – studying, dreaming, creating, researching and realizing new products. It’s been an amazing journey, playing in the birth chambers of mass market multinationals. Nevertheless he’s quite grumpy.
- Size1.74 MB
- Length160 pages